Leadership means developing your business as a ‘brand’

There’s much more to running an outstanding business than just doing the ‘nuts and bolts’ stuff – like planning, scheduling, the finances, recruitment and so on.

You also need to focus on the crucial skill of developing a culture, a brand, a ‘way we do things round here’. This sets you apart from the competition and ultimately makes your organisation independent of you as its founder.

There are any number of reasons why you might want to do this – from simply creating an asset to sell one day, through the pleasure of empowering others and seeing them grow, to the pride and satisfaction of having created something with a life all of its own…

How did you develop your business as a brand? We’d love to hear how.