The fast way to build effective leadership communication
As a leader, you’ll enjoy success if you communicate well. Great leadership means developing and transforming your communication style into words that drive reach, resonance and results. These are words that position you and you organisation’s brand with a leading edge, and which are committed to taking your employees forward. Why is communication critical? Because the failure rate of projects and initiatives due to communication breakdown is common, and your ability to take good communication and make it great is necessary and entirely possible.
Here are three simple steps to build effective leadership communication:
1. Build reach – set the foundation for effective communication
Focus on what counts. Limit any unnecessary detail. Define your objective and find the key words and the key message that will have meaning with your audience. The message is all about them, the objective is all about YOU and them. Your communication is the glue that binds people, purpose, process, potential and results.
2. Build resonance – use the right words to develop a connection
Before you align what you are saying with rational evidence, refine and hone your message to fit your organisation. If you’re not clear what is meaningful to your employees or your clients, your communication train will break down. Stephen Covey said “seek first to understand”. Effective leadership communication starts by using your understanding of those around you to punctuate and situate your words so that you find ways to hit the heart first and provide the rational evidence second. Effective leadership communication is cemented by authenticity, integrity and your ability to follow through on your promises.
3. Build results – give your business a purpose to transform your vision
Purpose equals profit on a multiplicity of levels – this starts with the human need to feel that we are contributing to something larger than ourselves. External motivators are important, but internal motivators are the pilot light that champions our ability to go the extra mile. Giving your business a purpose that transforms your communication into a vision. Get the communication style and the language that speaks to others right and you’re on your way to success. People, purpose, power… aim for all three in your communication. Get the buy-in, build the purpose factor and hone your message for results that take you and your business forward. If you get side-tracked, then use these stumbling blocks as levers for greater potential, to improve focus and to reinforce purpose and potential.
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Thanks to Irene Becker for inspiration for this post.