How do you begin to change a culture?

How do you begin to change a culture?

Your organisation’s culture needs to change along with any strategic changes – but often it gets left behind, resulting in a ‘disconnect’ between the two. The purpose of your business culture should be to support the delivery of the strategic objectives, but it can’t...
Understand your business as a brand

Understand your business as a brand

Do you think of your business as a ‘brand’? Maybe you think it’s not the right term for a serious business which is going places. However, there’s a lot to be said for leadership which develops its own ‘brand.’ It sets your business apart from the competition...